4/2/2024 0 Comments Linkedin lead gen logo png![]() Next, add up to two questions to your form. Whichever fields you choose will be prefilled in for the LinkedIn members who click your form based on their profile info. You can also choose to receive location specifics, various phone numbers, job details, and education information for leads. The default settings in the lead gen form template are first name, last name, and email address, but those are not the only options available. SEE ALSO: How to Use Twitter Cards for Lead Generation What Information Do You Want To Collect?Īt this point, it is time to decide what kind of information you want to collect. In the pop-up window, you will be able to: At the top right you will see Create New Form Template.Ĭlick it. Here is how to build the lead gen form template. Your form should also include a few questions. While it is important to get information including name, email address, and phone number, those alone don’t tell you if you have found a proper lead. In order to identify the quality leads from the rest, the form template needs to collect basic information, but also go a step farther. Choose whichever call to action suits your ad from the drop-down menu. A call to action is key to getting your audience to take the next steps. Once your content is in place, you must select a call to action. Make your Linked In Lead Form Work For You After you select an ad format, you are ready to build your ad! It is up to you whether you use existing content or create new content.If you are unsure of which to pick, test the waters by trying out each option for two weeks and seeing which generates the most leads. Which you choose depends on your target audience. On LinkedIn, you can choose from an article image or link, carousel, or video. After that, you will be presented with three ad formats to chose from and need to pick one.Choose Collect Leads Using LinkedIn Lead Gen Forms. On the next page, you will be asked what you want to accomplish with your campaign and presented with several options.On the Choose an Ad Product page, be sure to select the Sponsored Content option.The Linked in Campaign Manage dashboard will open.When you get to the following page click Create Ad.Click Work and then select Advertise from the popup window. Below, the process is broken down into easy to follow steps. You can create a LinkedIn ad campaign and get your lead gen form ready to go. Once you settle on an amazing value-driven offer, you are ready for the next step. SEE ALSO: 5 Digital Branding Methods for Generating Business Leads Begin Your LinkedIn Ad Campaign Once you can answer these questions you can make your target audience a worthwhile offer. Which words will catch their eye and inspire them to click? Essentially, think about what matters most to your target audience and use that information to create an ad. However, this will only work if you create a clickable ad that entices your consumer with something valuable. This makes it so easy that it makes them more likely to accept your offer since half the work is already done for them. This is because whenever a LinkedIn user clicks on one of your ads, your form opens up with any relevant information that can be pulled from their LinkedIn profile already filled in. LinkedIn lead gen forms make it simple to use ads to collect important leads. To discover tips and tricks to set up a LinkedIn ad campaign that collects downloadable leads, read on. If you are looking for a more efficient way to find quality leads on LinkedIn and are not using LinkedIn lead gen form ads, you are missing out.
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